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Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.

Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.

your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.

it only proved that telling someone to 'think out side the box' is, in most cases, ineffective.

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.

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